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Want to be seen as a trusted voice in your industry? Thought leadership isn't about self-promotion—it’s about sharing insights that shape conversations. With a smart PR strategy, you can turn your expertise into media features, speaking gigs, and real influence. This guide shows how founders and executives can use PR—and even AI—to build lasting authority and become go-to voices in their space.

Getting featured in top-tier media like TechCrunch or Forbes can skyrocket your startup’s credibility—but doing it alone isn’t easy. While DIY PR is possible, it often leads to missed opportunities and wasted time. This guide breaks down what founders need to know before pitching the press solo, and why partnering with a PR agency could be the smartest move for consistent, high-impact coverage.

Every great company starts with a story—one filled with ambition, obstacles, aha moments, and relentless passion. A founding story isn’t just about when a company started or who started it—it’s about why it began, the struggles it overcame, and the mission that continues to drive it forward. From humble beginnings in a garage to bold moves sparked by personal frustrations, these stories shape brand identity, inspire trust, and connect with customers on a deeply human level.

Startups often face an uphill battle when it comes to getting their brand out into the world. With limited resources and high...