The Power Of Explainer Videos And How To Use Them Effectively
In today's fast-paced world of hustle and bustle, who's got time to dig deeper into the complexities of a product? People are too busy scrolling through social media, refreshing their email inboxes, or watching videos on TikTok and YouTube. Today, people prefer to watch an informative video rather than read a thesis any day of the week. So, if you want to keep people hooked and help them understand your product, avoid complex ideas and look forward to simple explainer videos.
Explainer videos are one of the most powerful tools that businesses can use to achieve their goal. Whether you're promoting a new product, explaining a complex concept, or simply building brand awareness, explainer videos are an effective and versatile way to reach your audience and achieve your marketing goals. In this blog, we will explore the power of explainer videos and cover everything you need to know about this powerful marketing tool.
The Secret to Simplifying Complex Information for Your Target Audience
The biggest benefit of having explainer videos is to simplify decision-making for your customers. Explainer videos, which are short and visually appealing, effectively break down products, services, concepts, or processes into easy-to-understand information. A good, intelligible explainer video can have a blend of animation, graphics, and narration to convey its message.
With over 2.29 billion people using YouTube and other video platforms, the sky's the limit for your business. Today, every business has the potential to reach a massive audience. All you need to do is show your audience how your product can add convenience or make a beneficial impact on their lives. And by creating explainer videos, your customers can learn about your products or services remotely, without physically handling them. This can give your business a competitive edge and help you stand out from the competition.
Image by Ron Hoekstra from Pixabay
Why Every Business Needs Explainer Videos: The Benefits Explained
Nowadays, buyers are astute and will not make a buying decision without understanding the product. You have no chance of succeeding unless you can establish your value proposition in a way they understand and relate to. Moreover, consumers are offered hundreds of options in the market, making it more challenging to convey your message in this overcrowded market. The question is, how will you break through the clutter?
Explainer videos can be superheroes of your marketing strategy as they have the power to establish your value proposition and simplify even the most complicated information. With explainer videos, your customers won't have to squint their eyes and scratch their heads trying to understand what you're offering. Instead, they'll be able to sit back, relax, and learn about your business in a fun and engaging way.
But, you may be thinking, why do I need an explainer video? Well, let us tell you, there are numerous benefits to having one. Firstly, explainer videos are a great way to build brand awareness. By producing a visually appealing and easy-to-understand video, you can reach a wider audience and make a lasting impression.
Secondly, explainer videos are a highly effective tool for increasing conversions. Your audience can directly comment and ask any question related to the product. By answering their doubts and questions and simplifying complex information, you can improve customer engagement. Most importantly, you can increase the chances of converting potential prospects into paying customers.
Thirdly, explainer videos can save you time and money in the long run. Directing customers to your explainer video will save you from answering the same questions over and over again. Plus, explainer videos can be used again and again, making them a cost-effective marketing tool.
Explainer videos are a must-have for businesses of all sizes and industries. They are not only essential for online businesses but also for traditional brick-and-mortar businesses. By investing in explainer videos, you can increase brand awareness, improve customer engagement, and drive conversions like never before.
Different Types of Explainer Videos
Product Demonstration Videos: If you want your customers to know what exactly your product can do, show them. Product or service demonstration videos are like a personal tour guide of your product or service. It's just like giving them a live demonstration in your showroom without the cost of maintaining a showroom.
Animated Videos: Are you selling software or a service and looking for a bit of flair in your explainer video? Well, an animated video is what you are looking for. With the help of an animation, we can create a world that demonstrates the benefits of your product or service. With 2D or 3D animation, you can give your product a personality that makes it memorable and helps it stand out from the crowd. Most importantly, you can turn even the most boring products into exciting adventures with animation.
How-to Videos: Teach them, don't preach them. With a how-to video, you'll show your customers how to use your product or service without any unnecessary fuss. It's like being a superhero and saving the day, but instead of saving the world, you're saving someone's day by making their life easier. After all, who doesn’t love to save time and prefers making easy decisions?
Brand Videos: Could you afford to make a wrong impression on a first date? It's likely that you won't have a second date if you do. Think of brand videos as the first date with your customers, where you give them a glimpse into the crux of your business. Creating a brand video will give you an opportunity to demonstrate your brand's personality, values, and what makes your business different from the others.
Testimonial Videos: Word of mouth is still the best form of advertising, as 88% of customers trust recommendations. Hearing good things from real customers about their experiences is the best referral you can ever get. It's like having a cheer squad of satisfied customers talking all good things about your business and you. All you need to do is ask them for a testimonial and offer them special discounts on their next purchase. No matter how happy they are with your product or services, they will never share testimonials for free.
How to Create an Effective Explainer Video
Defining Your Target Audience: You simply can't hit a bull's eye if you don't know what you are aiming at. It's essential to define your target audience before you start creating an explainer video. Of course, it's your business, and you know who your target audience is; however, it is essential to understand what your customers need to know about your product or service. If you're creating an explainer video for the elderly, ensure the visual elements are clear and the narration is easy to understand. If you're creating a video for tech-savvy millennials, you can take the creative liberty and play around with your visuals and narration.
Choosing The Right Type of Video: Just like picking the right employee for the job, it's important to choose the right tool. And this is particularly true when picking the appropriate explainer video. A product demonstration video is what you need if you want to show how your product functions. An animated video might be the best option to present an engaging brand story. The kind of explainer video you select may also depend on the type of goods or services you are selling.
Crafting A Compelling Script: The script is the backbone of your video. A compelling script is like the foundation of a building. And if it goes wrong, your building may tumble down, burying your idea under it. Hence, your script is what holds everything together. Ensure your script is clear, concise, and easy to understand. Remember, you're telling a story, and make sure it's engaging from beginning to end. Scripts can also be personalized to suit your audience and get them emotionally involved. You can have the best visuals in the world, but if your script is deadly dull, no one will stick around to watch.
Choosing The Right Visuals: "One picture is worth a thousand words," says an advertising executive, Fred R. Barnard. And in this case, it's worth a million views. Hence, choose visuals that connect with your script and help to tell your story. Whether it's animation, graphics, or live-action footage, choose visuals that are appealing and help to communicate your message clearly and effectively.
Adding Music And Sound Effects: Besides the story, music is the element having a powerful impact on emotions. Just like how James Cameron masterfully uses a musical score to build tension and evoke emotions in his films, music in explainer videos can create a memorable experience for the viewer and take your video to the next level. Whether it's a fun animation, or a serious and informative product demonstration, the right music can help set the right tone and convey the intended emotion. However, ensure the music is not too distracting.
Optimizing Your Video for Search Engines: If you've created a good video, your audience will watch it. But if you optimize it, they'll watch it faster. In today's ever-changing SEO landscape, optimizing your video for search engines is key to making it at the top. All you need to do is ensure your video is properly tagged and includes relevant keywords in the title and description. Keyword research and a good description will help your video to rank higher in search engine results and attract more views.
Include A Transcript: Adding a transcript to your explainer video is like having a trusty sidekick. Whether your audience is hard of hearing or just likes to watch videos on mute, a transcript will help you convey your message effectively. Moreover, adding a transcript can help improve your video's SEO, making it easier for people to find and watch your video. So, include a transcript and turn your explainer video into the Robin to your Batman.
In conclusion, explainer videos are a powerful tool for businesses looking to increase brand awareness, improve customer engagement, and drive conversions. With the rise of video consumption and the growing demand for easy-to-understand content, every business needs an explainer video. So, if you need to create an explainer video or simply want to learn more, contact MarkWay Solutions or drop an email at info@themarkway.com.
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