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Strategic PR That Builds Visibility, Credibility and Authority
MarkWay helps companies and leaders turn ideas, innovations and important milestones into stories that earn meaningful media attention.
One-Time PR Campaigns
Spotlight
A focused PR campaign designed to turn a timely announcement, launch or business milestone into credible media visibility.
Ideal For
Companies seeking a targeted visibility push without committing to an ongoing PR program.
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Strategic PR angle development and positioning refinement
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One press release with premium distribution
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Customized media pitch and targeted journalist outreach
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Defined guaranteed visibility outcomes with campaign tracking
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Final campaign report with live links and an outcome summary
Elevate
A more strategic campaign combining media outreach with deeper positioning, stronger messaging and broader visibility.
Ideal For
Companies that need to sharpen their narrative and reach a wider mix of relevant media.
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All campaign deliverables included in Spotlight
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Deeper brand positioning and message refinement
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Expanded targeting across relevant niche, business and industry media
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Extended guaranteed visibility outcomes with campaign tracking
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Founder messaging support and a detailed final visibility report
Pinnacle
Our most comprehensive one-time PR campaign, designed to strengthen brand positioning and pursue higher-quality media opportunities.
Ideal For
Established companies and leaders preparing for a major launch, expansion or authority-building campaign.
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All campaign deliverables included in Elevate
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Strategic PR workshop and brand narrative development
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Quality-led visibility outcomes with selective Tier-1 media targeting
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Competitor and media visibility benchmarking
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Thought-leadership and a next-step campaign roadmap
Monthly PR Programs
Pro
A structured monthly PR program designed to build consistent media visibility and strengthen your company’s positioning over time.
Ideal For
Companies ready to maintain an active PR presence through a minimum three-month engagement.
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Biweekly PR strategy calls and monthly media-angle planning
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Press release, media pitch or thought-leadership content support
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Targeted journalist outreach with three guaranteed visibility outcomes per month
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Founder or brand positioning support with competitor visibility tracking
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Monthly PR report with live coverage links and recommended next steps
Growth
An expanded monthly PR partnership designed to build sustained authority through stronger narratives, higher-quality media targeting, thought leadership, and more
Ideal For
Companies and leaders seeking a more ambitious, always-on PR program through a minimum three-month engagement.
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All Pro deliverables, supported by weekly PR strategy and positioning sessions
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Tier-1 and niche media targeting with guaranteed visibility outcomes every month
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Executive profiling through interviews, expert commentary and more.
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Award opportunity research and submission support*
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Search visibility and AI discoverability recommendations, supported by expanded media and competitor monitoring
Why Partner with MarkWay
Senior-Level Counsel
Direct access to seasoned strategists who understand the nuances of high-stakes communication.
Global Media Network
Leverage our active relationships with top-tier journalists and influencers across major tech hubs worldwide.
Growth-Stage Communications
Deep understanding of the growth trajectories and communication needs of innovative tech ventures.
Measurable Outcomes
A data-driven approach that links PR activities to brand visibility, credibility, and investor interest.